Intro: Apa itu "Bisnis Formula Inbox?" (bagian 2)

Introduction: What is an “Inbox Blueprint Business?”

Intro-2: What is the Inbox Blueprint Business Model?

Let’s start with a brief overview of how the Inbox Blueprint system works.

Here’s what it looks like…

If you don’t know what all this means, don’t worry! It’s not that complicated, and in a minute you’re going to know exactly what all of these things mean.

In the two videos below, I’m going to break down the entire Inbox Blueprint System for you, including key terms AND the overall business model.

By the time you watch these two videos, the diagram above will make A LOT more sense.

That’s why these are the two most important videos in the entire course.

Every lesson in this course will fill in the details of how to implement the material in these videos.

Let’s dive into this a little more.

I’ll begin with the most obvious question: how do you make money with email marketing? After all, every business exists to earn revenue.

Revenue is to a business what income is to a person. It’s the whole point of having a business. That’s what makes it worth doing. Revenue is how your business grows into an asset with real value.

An email marketing business generates revenue in a very simple and straightforward way:

Remember this definition: In email marketing, you build a relationship with a list of subscribers by regularly sending them your email newsletter. Revenue comes from promoting offers in those newsletters to the subscribers on your list.

It’s critical that you understand and own that definition from the beginning.

I’ll explain each piece of it for you now.

“Relationship”

Anyone can buy a package of a million email addresses, hire a shady offshore mailer, and blast out a cheesy ad for fake designer handbags. That’s NOT email marketing, that’s spamming.

And it’s definitely NOT what inboxers do.

The Inbox Blueprint business is a RELATIONSHIP business.

It may not be a face-to-face relationship, where someone walks into your store and buys from you in person. But it is definitely the relationship that a publisher, an author, or an expert has with an audience and fans.

For example, if I publish a daily newsletter about healthy eating, the people who read it are looking to me for sound advice. On Monday I may send them a healthy snack recipe.  On Tuesday I may send them some tips for eating out. On Wednesday I may tell them about a new fat loss system I’m testing out. On Thursday I may send them a link to a video on calcium supplements.  On Friday I may recommend a protein supplement I like and use.  On Saturday I may tell them more about how I’m doing with the new fat loss system. On Sunday I may send them a motivational email  that encourages them to eat right even on the weekend. As I keep this up, day after day, week after week, month after month,  my readers will… Believe in me Respect my opinions View me as an expert Trust my recommendations Consider buying any product I endorse And even reject any product I criticize

It’s like any other relationship. You will depend on communication and trust to build rapport with the people who give you their emails.

Now let’s look at another key piece of the model…

“Regularly sending them your Email Newsletter”

Maybe you entered your email so you could get free information, a series of tips, a free PDF report, or access to a video or audio.

But whatever the reason, you entered your email address and clicked a button.

As a result, you began receiving periodic email communications from the person or business that put this box on the web.

Now that YOU are becoming an “inboxer,” the tables will be turned.

Now YOU will have your own little box like this online. And you’ll be sending out your own email newsletter. That makes you a newsletter publisher.

This means that you will be REGULARLY sending out a newsletter. You can’t build rapport with people if you don’t talk to them. Your newsletter is how you talk, how you communicate.

One of the challenges in email marketing is making sure you communicate on a regular, preferably daily basis. I will teach you plenty of ways to do this, and without strain or stress.

Next, let’s talk about WHO you are sending a newsletter to…

“List of Subscribers”
In this course you’ll hear me talk a lot about your “list.”

Remember this definition: Someone finds out about your email newsletter and fills out the sign up box. That person is now your subscriber. By “list” I simply mean the collection of all the subscribers  from that sign up box. That sign up box is called an “opt-in box.”

I’ll explain more about what an “opt-in box” and an “opt-in” page are later on. Those are just terms that were developed in the last decade for the box where you enter your email and the web page on which it appears. Here is an example of an opt-in box:

As you’re reading this, please don’t start saying, “Yikes, this all sounds too technical for me.” I am one of the least technical guys I know, yet I make millions of dollars a year with my email marketing business.

Collecting and maintaining your list of emails is completely automated. In fact, this is why I love having an email newsletter business. It requires very little technical know-how.

SIDEBAR

Now here’s something I was going to save until later… but I’ll tell you now, to motivate you as you go through this course…

Over many years of testing and analysis, “inboxers” all over the world have discovered an exciting fact:

On average, each subscriber on your list will generate $1 in revenue per month.

Why is this so exciting? A list of 500 subscribers can be expected to generate about $500 in revenue each month. A list of 10,000 subscribers should generate about $10,000 per month.

Can you see how the first big challenge in your email marketing business will be to build that list of subscribers? I am sure you realize you can’t just throw one of those sign up boxes online and suddenly have thousands of subscribers pour in.

Don’t worry, in the past 10 years I have discovered how to get plenty of people to that web page. That’s what marketers mean when they talk about “getting traffic.”

“Traffic” is simply people visiting your website. The more traffic to your web page, the more subscribers you’ll get.

I have also discovered how to convince up to 72% of that “traffic” to enter their email and become your subscriber. I’ll teach you all of those methods in this course.

Now let’s talk about the next part, which is how your business generates revenue…

“Promoting Offers”

Remember this definition: “Promoting” is encouraging subscribers to look at – and buy – products that will generate revenue for your business.

“Promoting” can cover a lot of different things. Sometimes it involves outright selling. But if you’re not a natural born salesperson, it doesn’t matter. Promotion is actually more broad, more interesting and more fun than “just selling.”

“Promoting” can be any of these:

1. Reviewing a product or service
2. Recommending it
3. Endorsing it
4. Explaining it
5. Teaching how to use it
6. Testing it
7. Doing a walk through of it
8. Demonstrating how it works
9. Offering a free sample of it
10. Any other creative way of “showing it off” to your subscribers

In your email marketing business, promoting means you’ll be presenting your subscribers with “offers” that are relevant, useful, and interesting to them.

Now let’s look more closely at the “offer” part.

An “offer” is more than just a product you throw at your readers.  An offer has several parts that all work together.

Every offer, whether it’s for a big expensive item or a free sample, consists of:

1. What they get
2. How they get it
3. The price
4. The value (beyond dollars and cents)

As you can see, an “offer” is a deeper way of thinking about “something that’s for sale.”

An offer speaks to our desire to… - Get what we want – In a format or package we like – At a price that makes us feel like we got an AMAZING value

In other words, you’re not just going to be throwing any old products at your subscribers, hoping they will buy.

You’re going to respect them by presenting them with OFFERS they are genuinely interested in: quality things that are excellent values. A couple of examples will show you exactly what I mean…

Examples of Offers

Let’s say your newsletter is about losing weight and keeping it off. Here’s an example of an offer you might present to your subscribers:

7-hour video training course on how to lose 20 pounds in 60 days. Videos are immediately after purchase on a website that streams video. Includes a free 30-minute personal coaching call and 5 super foods cookbooks as a bonus. Total realistic value of the package is over $500. But customers only have to pay a one-time price of $50.

Now let’s break it down:

1. What they get: Training course on how to lose weight, cookbooks, coaching call
2. How they get it: Videos available instantly online
3. The price: $50
4. The value: $500

That’s a very compelling offer. It combines:

1. Three things your list is bound to be excited about (videos, recipes, coaching)
2. Instant delivery, which creates trust and instant gratification
3. An attractive price tag that’s easy to justify…
4. An amazing value (10 x if the items were bought separately)

Here’s what’s even more interesting: not all offers have to carry a price tag. Some can be “free.” For example:

Get a free 30-day supply of a fat-loss nutritional supplement. Includes a 2-week supply of protein powder (your choice of vanilla, chocolate, strawberry, or combo pack.) Total realistic value of the package is $99. Ships immediately for $7.95 postage and handling.

Can you see how this is a great offer for your subscribers?

1. A generous supply of two valuable nutritional products
2. Immediate shipment and a choice of flavors
3. FREE + a small fee = attractive deal and removes risk
4. $99 of product for $7.95 is massive value

Your business can even make money by offering something “free” like this. There are entire companies that create these types of offers, and they will pay you for every person you refer to them. I’ll explain more about this type of offer later, in Module 1. For now, just recognize this:

The challenge in your email marketing business will be to find and promote the very best offers you can. In this course I will be sharing my many years of experience in finding offers, deciding which ones are the best value, and promoting them to your list in all kinds of ways.

To sum up…

To succeed at email marketing you need two things: 1. A list of subscribers to promote to regularly 2. Great offers they will be interested in

As time goes on and your list grows, you can get much more refined and nuanced and complex. But your email marketing business will always be based on this extremely simple model.

Now before we get deep into the system, I’d like to give you an overview of what’s coming in the entire course.