Step 2 – Opt-In Pages

Now that you’ve selected a niche, it’s time to create the web page where you’ll collect emails and build your list. This web page is called an opt-in page.

Your opt-in page is like a storefront in the bricks and mortar world. It’s the first thing visitors will see, and it has to convince people your newsletter is worth subscribing to.

This is why I’m going to use this entire step to make sure you understand how to make an opt-in page that really does the job. Here’s what I’m going to cover:

Module 2.1 – What is an Opt-In Page?

Module 2.2 – Opt-In Page Design

Module 2.3 – What Data to Collect

Module 2.4 – Single vs. Double Opt-In

Module 2.5 – The Free Gift

Module 2.6 – What to SAY on Your Opt-in Page

Module 2.7 – Exercise: Create Your Opt-In Page